Description
WW11 Era 1940s; Original, 9.75” height, 7” width, 4” depth, very rare and important WWII era Dr. Pepper six-pack carrier with crystal embossed bottles. Carrier is marked “Pick Up Your Energy 6 Bottles Drink Frosty Cold at 10, 2 and 4 O’Clock or When Hungry, Thirsty or Tired For Refill or Deposit Refund Return Empty Bottles in This Carrier”. Lower Carrier titled “Drink Dr. Pepper Good For Life” with brick wall logo. Overall condition is good with very minor separations at handle otherwise, excellent. Please view photos. Provenance: Averill Collection
Medium
Cardboard and Glass
Date
WW11 Era 1940s
Condition Report
Very Good Original
Exhibited
Currently Mebane Antique Gallery and available for preview
Literature
The Vintage 1940s Dr. Pepper "10-2-4" 6-pack carrier (featuring bold brick-wall background graphics) is a prized piece of Americana. It was used to market Dr. Pepper as a quick, refreshing source of energy to fight mid-day slumps. The War Effort: During the 1940s, sugar was strictly rationed by the U.S. government for World War II explosives. Advertising Dr. Pepper as a necessary, functional way to "pick up your energy" helped keep consumer morale—and corporate sales—high
Provenance
Averill Collection
Notes
Available for live in house bidding and pay-pick up from our gallery, Always bid with confidence with Mebane Auction. Thank you Jon Lambert
Condition
Very Good Original
Payments
Available payment options
Shipping Info
We DO offer in house shipping. We DO NOT provide shipping estimates. We at Mebane Antique Auction Gallery, count it a privilege to be able to service our customers through our shipping department. We have and will continue to serve our customers in all 50 states & internationally. ALL items won by bidder will be shipped through the United States Post Office Insured Mail and/or Registered Mail UNLESS OTHERWISE SPECIFIED BY BUYER. Buyer is responsible for paying ACTUAL shipping cost (postage AND insurance), which will be added to the buyer’s invoice as soon as the item is ready to be shipped. Some invoices are subject to a $5 to $10 packaging material fee per box. This fee is based on the size, weight and amount of items purchased. There is no charge for labor or transportation to the post office. All items, will be packaged accordingly with USPS shipping standards or standards from which the company providing service. All packages, will be shipped in a timely manner. A timeline for items shipped will not be provided. Items will be shipped in the order paid invoices are received. Bidders are always welcome to pickup at our gallery in lieu of shipping. MAAG will not arrange shipping for oversized items. It is on the bidder to find a courier or pick up at our gallery. Online Bidders: We will add shipping charges to your invoice once we have your shipping cost. Once payment for the invoice is received, we will have our shipping department package and prepare your items for shipping. That means we automatically prepare items for shipping after payment is collected. We use the address listed on your account for shipping. IF YOU NEED TO USE A DIFFERENT ADDRESS OR DO NOT NEED SHIPPING AND WILL PICK UP, LET US KNOW ASAP AFTER PAYING YOUR INVOICE. We thank you and anticipate any & every item(s) purchased from Mebane Antique Auction Gallery that requires shipping to be an easy & pleasurable experience. If you have any questions, concerns, or special shipping requests please contact Bryan at 919-563-2424. As of March 1, 2025, MAAG is not liable to handle insurance claims. If an item is damaged in transit, it is on the bidder to submit a claim through the post office: https://www.usps.com/help/claims.htm. As of May 1, 2025, if MAAG needs to use a third-party shipper, it is between the bidder and third party to handle shipping, including packaging and cost. MAAG can deliver to a third party, dependent on size, but will not act as liaison between bidder and third party.
